Join Us March 26 - April 1 2023


Foundations was a life changing experience for me. By the time I had learned about Foundations I had already hit the big Million Dollar mark – which you’d think I would have been so excited for! But truth be told, I was not. I was depressed. I had worked so hard to get to that destination mark; that so many maid services talk about, and once I finally crossed that line, there was nothing left for me to push for. I fell into a deep depression. Attempting to get myself out of this I searched for education classes or something that could help me find what my next step would be. I had heard about Foundations and knew I needed to go. On one of the first days, I had a heart to heart with Liz and tears poured out as I began to tell her I felt like I had nowhere to go from here. I had gotten to the finish line. She looked me in the eyes and said “why do you feel you have to stop at the million-dollar mark? Push for a new goal. From this day on your goal is to hit the 5-million-dollar mark. And once you hit that you are going to hit the 10 million!” Now I went into Foundations thinking I knew so much. It turned out I was so wrong. Over the next 7 days I learned more about my business than I ever had before. I realized my finish line was nowhere near the million-dollar mark. I created systems I had only dreamed of having. I created some of the best friendships with people who have the same drive and work ethics as myself. After touring Tom’s location and seeing how his operation was set up, it inspired me to continue building my company. I did not even know it was possible to have multiple locations all be run from one primary location! Today I have 3 locations in different cities, and they are all run out of 1 office. We are on point to close 2021 at 2.5 million and I don’t plan on stopping. Foundations will be my 3rd time going and I guarantee I will learn even more this time. There is so much information to learn and with hard work and dedication you too can level up your company for success. I can’t wait to be inspired again this year at Foundations. Thank you, Tom, Derek, and Liz, for truly giving me back my motivation for my business.

Trisha Lake


Get a Tailored Business Growth Plan

Sign up 90% to 100% of all new prospects!

Leverage the secrets only “BIG COMPANIES” know

Consistently get ratings in the high 90th percentile!

Get 6 Months of Free Access in Our SSC Group

Increase your net profit by as much as 80%!


See What Goes Into Running a National Cleaning Company Valued at $2.5 Million! You’ll meet the founders and see a behind-the-scenes look at their day-to-day operations.


As business owners, we’ve all gone through periods where you just don’t see the light at the end of the tunnel. You may even be feeling that right now…

Foundations of Success is here to give you the resources and valuable business connections to reach the tunnel exit. And when another challenge comes along, you’ll have everything you need to do it again, and again.

One Organized Mom has officially moved to the ONE MILLION DOLLAR CLUB today!!

So I have some AMAZING NEWS TODAY! It’s official! One Organized Mom has officially moved to the ONE MILLION DOLLAR club today!! I just want to give a BIG shout to this amazing group and our fearless leaders Liz Trotter, Derek Christian, and Tom Stewart for showing us what we were capable of! I know that we could’ve done it on our own but we got there a lot faster with your guidance and helping us to lay the foundation for the success of our business! I just want to thank you all so much for offering your knowledge, sharing your mistakes and celebrating the wins!! This business is a tuff business but when you’re surround by rockstars it makes it much more doable! Thank you all again! Ok, enough celebrating now on to 2M$!!

– Heather Canning


Together, they have over 80 years of combined experience and over $5 Million in annual revenue – just from their residential operations. And with a total of 3 HCRC certified firms, 20 certified HCTs, and 2 ISSA-certified Industry Cleaning Experts, you really couldn’t find a better group of CEOs to help you grow your cleaning company.

Liz Trotter

Tom Stewart

PLUS a MYSTERY coach that will be revealed during the Foundations event.

What Chris Willatt Says About Foundations

Liz is the nicest person that I know. She is also the firmest person that I know, and she drives me to make the tough decisions and confront the face the harsh realities that I encounter as a leader. This can mean dealing with personal and family issues too. So if you are thinking of working with Liz, get ready to reflect! I am very fortunate to have found Liz early in my entrepreneurial journey. I was deep into the “valley of despair” working 16-hour days, not making any money and worrying about how employable I would be if this didn’t work out. Liz took me from that place to having a full management staff implemented and working solely on the business. I now have faith that my business would be 100% self-sufficient without me. Instead of leaving my business, I am still working with Liz to push it to the next level. I have no doubt that she will guide me there, and I can build on my experience coaching with her to do it much faster than it took me to get to where I am now.

– Chris Willatt from Alpine Maids in Denver Colorado. $1.5 mil


Together, they have over 80 years of combined experience and over $5 Million in annual revenue – just from their residential operations. And with a total of 3 HCRC certified firms, 20 certified HCTs, and 2 ISSA-certified Industry Cleaning Experts, you really couldn’t find a better group of CEOs to help you grow your cleaning company.

Cleaning procedure manual customized for solo or teams

Take advantage of our 80+ years of experience to create teams that work efficiently and effectively.

Refined and practiced sales process

Get refined sales processes that have been proven to get your prospect saying “YES!”

Prospect/Lead nurture processes

Convert more leads into paying customers using our battle-tested lead nurture strategy.

Advanced KPI Calculator for tracking your numbers

Keep track of your Key Performance Indicators (KPIs) so you know exactly what’s performing well and what isn’t.

A Complete Google Adwords Campaign

Leave Foundations of Success with a complete Adwords campaign to start driving valuable leads.

Customized Plan To Get More Reviews

Capture more customer feedback, reviews, and testimonials to show others that people love the work you do.

Bill Rate Calculator

We’ll walk you through how to properly price your services, so you can finish the job making a profit.

How To Discipline and Terminate Employees

Learn how to properly discipline and terminate employees to keep operations running smoothly.

Create Consumer Profiles For Better Marketing

Knowing your customer is incredibly valuable for creating meaningful ads. You’ll leave Foundations of Success with a clear idea of who you serve so you see better results from future marketing efforts.

How To Deal With Difficult Situations

It is incredibly important to handle difficult situations professionally, especially when that situation is public. We’ll show you how to handle negative reviews, breakages, and customer complaints.
...and 200+ More Valuable Resources!!

Get 6 Months of FREE Access To Our SSC Groups When You Join Foundations of Success!



When I started working with Liz I had a solid medium sized residential & commercial business that was run like most small businesses, many strong points but still far from being a grown up marketable business that could be sold. After years of working with several different fine coaches, I started coaching with Liz, and it was surprisingly different and more powerful than I ever expected! Rather than working on “this issue or that” like coaches had done before, Liz used her special talents to help us to dig to the REAL issues, and find solutions to the REAL problems. My business went from a nice mom and pop shop to a valuable asset, which I was able to sell for six figures the year after I started coaching with her. People know Liz for her culture expertise, but what many do not realize is that she is the whole package and has strong skills in all the areas that business owners MUST be great at to succeed. Coaching with Liz changed my life, short term and long term! Liz is not just the cheerful, positive person people know, she is also a hard core business woman that will firmly hold you accountable and help you to push yourself to achieve so much more than you ever would dream of!


– Samantha Snider

What you are looking for, I think Liz Trotter is your lady. Liz does an outstanding job on employee engagement and systems and organizing your how to manual to make sense for everyone in your office and growth plan and marketing plans to grow your company to the next level. I have used Liz Trotter and it was an awesome experience; I now have a complete manual, all systems in place, yearly marketing plan, and more better employee engagement (which helps with customer satisfaction). And now officially semi-retired and working only on the business only and delegating to my operation manager. I would definitely give Liz Trotter a call.


– Dawn Mann Raffler

I did the foundations class with Liz Trotter as my coach. It was very helpful and I’m going to be going back in February to do it again with my new cleaning business in mind. Liz is an excellent coach, She really cares, she is great with problem solving and teaching you how to solve your problems!


– Katie Lambert


This group is for the business owner who wants to tear down the obstacles holding them back from growth. You’ll have access to some of the top CEOs in the industry, as well as business owners just like you to collaborate with. And by the end of it all, you’ll come home with invaluable information that will transform the way you run and grow your business. Not to mention, it’s all going to be done in a beach-front mansion located in Charleston. If you’re ready to take your business by the horns – join Liz, Derek, and Tom as they give you the secrets to success.

Join Us March 26 – April 1 2023

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